Advertising options have changed & expanded considerably in the past few years, making it increasingly more difficult to decide how to spend your advertising budget wisely.
So, how can you, as a small business owner, create a dynamic advertising campaign with a limited budget? One of the best ways is to add Video to your marketing strategy.
Video grants you the opportunity to interact with your customers by allowing them to get to know you & your business. This helps them to feel comfortable with you & ultimately trust you more.
We understand that many business owners have concerns about utilizing video in their marketing plan for different reasons. These include:
Not comfortable being in front of a camera
Not having the budget to create video
Not understanding the ROI for video
While these are all understandable, AdPages Solutions believes that video can actually be a fantastic and affordable asset to your business. In order to help you understand more about video, we will address each of those concerns below. If you have any additional questions after reading this, please reach out to us at 214.291.1815.
1. Not comfortable being in front of a camera? Nervous?
It’s not just you. Many people freeze up as soon as the camera is pointed towards them. Feeling this way gives you a better idea of how hard actors & actresses work to get rid of the natural stage fright that comes with the job.But that’s the good news! You don’t have to be front & center in order to highlight your business. AdPages Solutions has a full video production team complete with skilled actors/actresses, that will work hand-in-hand with you & perfectly portray your business.
2. Not having the budget to create one
AdPages Solutions understands local businesses & their particular needs. That is why we have custom video creation packages available starting at only $399! At that price, you can’t afford NOT to have video for your business.
The variety of options we have available include animation, slideshows, on-site actors/actresses, & a combination video that includes the above. Contact us today to learn more.
3. Not understanding the ROI on Video
A simple marketing rule is to be seen where your customers are. By simply adding one Video to YouTube, you are officially entering your business into the 2nd largest search engine in the world! That is a lot of potential buyers.
Once you place your video on YouTube, you will also be ranked much higher in search results by Google & become 53x more likely to end up on the first page. That is a significant jump just by adding video. You will also boost conversions on your webpage by adding video. Studies show that adding a video to your landing page can increase conversions by 80%. Video also boosts your engagement rate on Facebook, resulting in more impressions & eyes on your Ad.
Combine all those reasons above & you will see the incredible ROI potential that Video has for your business.
However you might be using video, it is important to have a strategic marketing plan. AdPages Solutions is here to walk you through every step of the video creation process & can help you plan & manage your marketing tactics.
Click here to learn more about how AdPages can help you with Video today!