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With more than 30 years of experience marketing automotive businesses, we know what drives newer and older vehicle owners to make purchasing decisions. Three major trends now guide most marketing decisions:
1. The global automotive aftermarket industry is expected to reach $722.8 billion by 2020 2. The typical car on the road in the U.S. is a record-high 11.5 years old and average length of vehicle ownership has increased 60% in the last ten years 3. 75% of the aftermarket auto repair is performed by independent repair shops, and large franchise auto repair businesses are rapidly growing
Your objectives are to attract new customers and increase their spend. Then you want to engage them and motivate them to spread the word about your trustworthy business. If you are committed to rising quickly to a dominant market position, you will likely spend three to six percent of monthly revenues on advertising. For your investment, you expect to maximize your reach and frequency of ad impressions through multiple print and digital channels. As the leading multi-channel marketer for automotive businesses in every major city in Texas (and St. Louis), only Ad Pages is positioned to help you to achieve your marketing goals.
Print Solutions Confidence in coupons and print advertising is at an all-time high, especially in the automotive industry. Currently, 85% of Americans use coupons and 82% of internet users trust print ads when making a purchase decision. Ad Pages, the dominant local coupon magazine, reaches 1.9 million homes each month and readers engage with each issue for an average of three weeks. Because we have been delivering the best local coupons for more than 30 years in your neighborhood, we know which offers work best, from auto parts stores to dealerships, to service centers. We work closely with you to target your demographic with proven creative approaches and a mix of print media to maximize your return on investment. ROI is even more valuable when you can track your responses and build on your successes, and we provide the tools to grow your business every step of the way.
Ad Pages partners with local automotive businesses, delivering the most complete set of digital marketing solutions available, from custom websites to our Go mobile app to Daily Deals to social media management. Whether you are a dealership looking to build your sales and service businesses, an aftermarket parts store, or car wash, consider the impact of digital marketing. An astounding 77% of consumers spend $10 – $50 more with digital coupons and 50% are more likely to visit a business if they have received one. By leveraging our digital marketing solutions, you can dedicate your time and resources to delivering the best possible customer experience. Because your brand is your #1 asset, we offer also offer review generation and monitoring services of Yelp, Google, and other platforms to give you insights and the power to elevate your reputation and brand.
Your Ad Pages account manager will custom tailor a comprehensive print and digital marketing plan for your business and budget, then partner with you to help you achieve your marketing objectives.
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