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As a beauty salon or spa, your marketing objectives are to attract new customers and increase the average spend per customer by learning about their needs and offering services they appreciate.
From there, you want to engage; encourage them to visit more often and to spread the word about their positive experiences. This requires industry-specific marketing expertise, given how the industry has been exploding since 2014, and is projected to grow into a 191 billion dollar industry by 2024. The barriers to entry are low and new, formidable competitors keep emerging. If you are committed to building or maintaining a strong market share, you will likely spend three to six percent of monthly revenues on advertising. For your investment, you expect to maximize your reach and frequency of ad impressions through multiple print and digital channels. As the leading multi-channel marketer for beauty salons and spas in every major city in Texas (and St. Louis), only Ad Pages is positioned to help you to achieve your key marketing objectives.
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Print Solutions Confidence in coupons is at an all-time high, with more than 85% of Americans using them, and coupons are especially popular in the beauty industry. Ad Pages, the dominant local coupon magazine, reaches 1.9 million homes each month and readers engage with each issue for an average of three weeks. Because we have been delivering the best local coupons for more than 30 years, we know YOUR neighborhood and business. We know which offers work best for salons and spas and work with you to target your demographic with proven creative approaches and a mix of print media to maximize your return on investment. ROI is even more valuable when you can track your responses and build on your successes, and we provide the tools to grow your business every step of the way.
Increasing disposable income and a rising demand for healthy lifestyles are driving the explosion in the beauty salon and spa industry. Demand is growing for a variety of offerings, and the well-educated demographics that seek these services are highly attuned to digital marketing. Ad Pages partners with local beauty salons and spas, delivering the most complete set of digital marketing solutions available to showcase your salon or spa. Our custom website design service, Ad Pages Go mobile app that targets and engages qualified nearby consumers, Daily Deal email marketing and online distribution, self-managed free coupons, and social media campaigns are all designed to work in harmony. Because your reputation is your #1 asset, we offer also offer review generation and monitoring services of Yelp, Google, and other platforms, as well as management of your social media efficacy.
Your Ad Pages account manager will custom tailor a comprehensive print and digital marketing plan for your business and budget, then partner with you to help you achieve your marketing objectives.