Austin, Texas — Big News

Two Local Publications.
One Shared Mission.

Lone Star Local is now part of the Ad Pages family. Same community-first values. Same local deals your neighbors love. Now with more firepower behind it.

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Ad Pages x Lone Star Local
260K
Austin homes reached
83+
Publications statewide
1988
Serving local business

Official announcement: Ad Pages Magazine has acquired Lone Star Local, uniting two locally owned Austin publications around a shared belief that local businesses deserve marketing that actually gets them customers.

Why this happened
We came together because we believe the same thing.

Since 1988, Ad Pages has had one job: help local businesses get more customers. Not impressions. Not brand awareness. Actual customers walking through the door.

When we looked at what Lone Star Local had built in Austin, the relationships with local businesses, the reader trust earned since 2018, the local-first values behind every decision, we saw ourselves.

Same mission. Same approach. Same commitment to results over impressions. The alignment wasn't a coincidence. It was the reason this made sense.

"When we looked at what Lone Star Local had built, we saw a mirror of what we've been doing since 1988. The same mission. The same local-first values."

Elena Littleton, President, Ad Pages

For Austin's local businesses: your relationship is intact. Your results are what we're focused on, that doesn't change because a logo changed.

Ad Pages — since 1988

Largest privately owned direct mail magazine in Texas

2M+ homes mailed monthly across DFW, Austin, San Antonio, and St. Louis. In-house printing, design, and digital marketing. All focused on measurable customer acquisition.

Lone Star Local — since 2018

Austin's trusted local advertising publication

160,000 Austin-area households. A loyal following of local readers and businesses built around one idea: local businesses deserve a direct connection to the households around them.

Together — starting now

260,000 Austin homes. One unified team.

The community focus, the local feel, the straightforward approach to results, all of it is still here. It just has more firepower behind it now.

Questions from Austin business owners
What local business owners are asking us

Real questions. Straight answers. Here's what we're hearing from Austin businesses right now.

Question 01
"What does this acquisition mean for my business?"
Your results are what we're focused on, that doesn't change. The local feel, the community focus, the straightforward approach to ROI over impressions, all of it stays. What changes is you now have the combined reach of both publications and Ad Pages' in-house print, design, and digital team behind your campaign.
Question 02
"Why should I advertise in a direct mail magazine?"
Because your customers open it specifically looking for deals. Unlike social media, there's no algorithm deciding whether your ad gets seen. Your offer lands physically in the hands of local homeowners and we follow those same households online through geo-fencing and digital targeting, driving 23–46% higher ROI than either channel alone.
Question 03
"I advertised with Lone Star Local before — will this be different?"
The mission is the same. What's stronger now is the infrastructure, Ad Pages' in-house printing, expanded Austin reach (now 260,000 homes combined), and a full digital marketing team that extends your print campaign online. If you advertised before and stepped away, this is a good time to have that conversation again.
Question 04
"Is direct mail even relevant anymore?"
It's performing better than ever, precisely because every competitor is fighting for digital attention. When your ad lands in someone's mailbox, there's no scrolling past it. Ad Pages readers are value-driven; they open the magazine specifically to find local deals. And we amplify it digitally so the same household sees you in print and online.
Question 05
"What kind of results can I realistically expect?"
That depends on your category and offer, and we'll be straight with you about both. The strongest results come from businesses with a compelling, specific offer: dollar-off deals, first-visit specials, BOGOs. Categories that consistently perform well include restaurants, home services, dental and healthcare, auto services, and personal services like salons and med spas.
Question 06
"I'm just hearing about Ad Pages, who are you?"
Ad Pages is the largest privately owned direct mail savings magazine in Texas. Founded in 1988, we mail to 2M+ homes monthly across DFW, Austin, San Antonio, and St. Louis. We own our in-house print facility through FMC Printing. And now, through Lone Star Local, we have deep roots right here in Austin.
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Ready to put your offer in front of Austin households?

Tell us about your business and we'll build a custom advertising recommendation - coverage map, offer strategy, and pricing, at no cost and no obligation.

  • Response within 1 business day
  • Custom coverage recommendation for your area
  • Offer strategy tailored to your category
  • No pressure. No obligation. Just a real conversation.

Or call us directly: 972-424-1980

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Serving Austin businesses through Lone Star Local x Ad Pages

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