Setting up and actively managing a Google My Business listing is one of the most critical things you can do for your company’s local SEO. It’s completely free to do, but a little more than half of local retailers have not claimed their listing on Google. With nearly 90% of users searching for local businesses on Google Maps and then another 46% using Search locally, this is something you don’t want to be missing out on. We’ll show you how you can set up and verify your listing so that you can connect with customers on both Google Search and Maps.

Knowing which social media channel(s) to use for your business is no easy decision. Not only is there the matter of factoring in how much time and marketing budget you have available, but there is the unknown if a social media channel will even be a good fit or benefit your business. 

With all of the interesting challenges that 2020 has brought, you may be thinking about revamping your marketing plan in 2021 to make up for anything lost this year. 

Building your automotive shop business through marketing is all about raising awareness and interest among the right prospects to drive traffic into your shop, where you can then demonstrate the quality of your services. It’s about having a large funnel and getting as many customers through that funnel opening as possible.

How many cars are coming through your auto shop per month in 2020? When you consider the gross sales and net operating profit you are trying to achieve with your business, as well as your staffing and equipment resources to handle the increase in traffic, how many cars do you want to drive through your garage each month?