Set Up Your Google My Business, now called Google Business Profile is one of the most critical things you can do for your company’s local SEO. It’s completely free to do, but a little more than half of local retailers have not claimed their listing on Google. With nearly 90% of users searching for local businesses on Google Maps and then another 46% using Search locally, this is something you don’t want to be missing out on. We’ll show you how you can set up and verify your listing so that you can connect with customers on both Google Search and Maps.