Social media has become an essential part of marketing for small businesses. It provides a cost-effective way to reach a large audience and engage with customers. As we move into 2023, there are several trends that small businesses should keep in mind when it comes to social media. In this blog post, we will explore some of these trends and how they can help small businesses succeed.

1. Increased Use of Video Content

Video content has been on the rise for several years, and this trend is expected to continue in 2023. Video content is more engaging and can convey a message in a more dynamic and compelling way than text or images alone. It is also more likely to be shared on social media platforms, increasing the reach of a small business’s message.

According to a survey by Wyzowl, 86% of businesses use video as a marketing tool, and 83% of marketers say video content has helped them generate leads. Ad Pages can help you create short, high-quality videos that showcase your products or services and share them on social media platforms such as Facebook & Instagram!

2. Personalization

Personalization involves tailoring content and messages to individual customers based on their interests, behaviors, and preferences. This “trend” has been on the rise for several years, and it is expected to become even more prevalent in 2023. Social media platforms such as Facebook and Instagram allow businesses to target their ads to specific audiences based on demographics, interests, and behaviors.

At Ad Pages, we’re devoted to helping small businesses create ads that are tailored to their audience and advise you on which platforms will help them connect to their consumers. This can help increase engagement, build brand loyalty, and drive sales.

3. Search Engine Optimization (SEO)

SEO involves optimizing a website’s content to rank higher in search engine results pages (SERPs) for specific keywords. This trend has been crucial for small businesses for several years, and it is expected to continue to be important in 2023. According to a report by BrightEdge, 68% of online experiences begin with a search engine, and 53% of website traffic comes from organic search.

Small businesses can take advantage of this trend with one of Ad Pages’ effective SEO programs. We will optimize your meta tags, titles, descriptions, Google Business profile, and much more.

4. Pay-Per-Click Advertising (PPC)

PPC involves paying for ads to appear at the top of search engine results pages or social media platforms. According to a report by Statista, the global digital advertising market is expected to reach $517 billion in 2023, up from $333 billion in 2019.

Using PPC advertising, such as Google and Facebook Ads, to target specific keywords and audiences can help drive traffic to your website and increase conversions. Managing your own PPC Google Ads campaign can be overwhelming and involves many moving parts. Ad Pages can help you maximize your return on investment (ROI) with a detailed and targeted strategy as well as continuous monitoring.

Ad Pages offers several solutions to your digital marketing sticking points. We’re passionate about helping small businesses save time and money with our digital and print solutions. Reach out to us today so our team of marketing experts can create a custom plan to help you reach your goals in 2023! Visit our website, Facebook, send us a message, or give us a call at 214-997-0364.