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More InfoHere’s a stat that might surprise you: 97% of consumers use the internet to find local businesses, and nearly 70% of them hire a company within 24 hours of searching.
If you’re running a roofing company, you can’t afford to sit back and hope the calls come rolling in. Effective content is what gets you noticed, builds trust, and ultimately converts searchers into paying customers.
So, how do you create content that truly resonates with homeowners looking for roofing services? Here are five content strategies to help your roofing business show up, stand out, and get more leads.
1. Optimize Your Website for Local SEO (Because People Search for Roofers Nearby)
If you want your roofing company to show up in search results when homeowners look for roofing services in your area, local SEO is your best friend. It’s not just about having a website—it’s about having a website that works for you, ranking high in search results and driving the right kind of traffic.
What You Can Do:
✔️ Use Location-Based Keywords – Make sure your content includes specific keywords like “roof repair in [Your City]” or “roofing contractors near me”. This helps you rank higher for relevant searches.
✔️ Claim & Optimize Your Google Business Profile – This is one of the easiest ways to boost your local SEO. Fill out all your info, add before-and-after photos of projects, and get reviews from happy customers.
✔️ Create Location-Specific Landing Pages – For example, if you serve multiple cities, create individual pages for each area you work in, targeting specific keywords for those locations.
With local SEO, you’re not just attracting random traffic—you’re bringing in qualified leads who are actively looking for your services in your region.
2. Show, Don’t Just Tell—Use Before-and-After Photos & Videos
There’s a reason people love before-and-after photos: they prove the work you do is top-notch. Homeowners want to see the results of your work before making a decision, and nothing shows off your craftsmanship like a visual transformation.
How to Make It Work:
✔️ Share Before-and-After Photos – For roofing companies, these visuals speak louder than words. Show how a worn-out, leaky roof turns into a clean, sturdy, and weatherproof roof after your service.
✔️ Create Quick How-To Videos – Short, helpful videos showing basic roof maintenance tips or how you approach your roofing jobs can engage and educate your audience.
Bonus: Video content gets 6x more shares than text-based content.
✔️ Feature Client Testimonials in Video – Get your happy customers on camera to talk about their experience working with you. The personal touch adds trustworthiness and authenticity.
Visual content like this humanizes your business and builds credibility. It lets potential customers picture what they’ll get when they choose your roofing company.
3. Educate Homeowners with Useful Content (They’ll Thank You for It)
If you’re only talking about why your company is great, you’re missing the mark. Homeowners want to learn—especially when it comes to something as important as their roof. Educational content doesn’t just help customers; it positions your company as an authority in the roofing space.
Content Ideas to Educate:
✔️ How to Spot Roof Damage Early – A blog post or video that educates homeowners on how to identify roof problems before they turn into expensive repairs will earn you trust.
✔️ Roofing Material Comparison Guides – Provide content that compares different roofing materials (shingles, metal, tile, etc.) and helps customers choose what’s best for their home.
✔ ️ Seasonal Roof Maintenance Tips – Homeowners want to know when to get their roofs checked, especially before the winter months or hurricane season. Offer a checklist to help them plan.
Educational content builds loyalty. When people trust you as an expert, they’re more likely to contact you when they need roofing services.
4. Leverage Customer Testimonials & Case Studies (Real People, Real Results)
Customer testimonials are gold. People don’t want to hear from you—they want to hear from other homeowners who’ve had the same problems and hired you to fix them.
How to Use Testimonials & Case Studies:
✔️ Ask for Reviews After Service – After finishing a job, reach out to customers and ask for feedback. Positive reviews are essential for building trust and credibility.
✔️ Create Case Studies for Larger Projects – If you did a large project (like a full roof replacement), turn it into a case study showing the challenges, solutions, and results.
✔️ Highlight Specific Problems You Solved – If a customer had a unique or difficult roofing problem (e.g., leaks in a flat roof), showcase how you solved it.
Authenticity is KEY. Testimonials and case studies give your business a human face, showing potential customers that you care about solving problems, not just making a sale.
5. Use Social Media to Engage with the Community (It’s Not Just for Cat Videos)
Social media isn’t just a place to post memes and cat videos—it’s a powerful tool for growing your roofing business. It allows you to engage directly with your audience and keep your business top of mind for when people need roofing services.
Social Media Content Ideas:
✔️ Behind-the-Scenes Content – Show your team in action, whether they’re installing a new roof or doing an inspection. This builds trust and lets customers get to know the people behind the work.
✔️ Host Live Q&A Sessions – Host a live Facebook or Instagram session where you answer common roofing questions. This is a great way to show off your expertise while engaging with potential customers.
✔️ Share Community Projects – If you sponsor a local event or are involved in community outreach, share that on your social channels. It builds goodwill and highlights your commitment to your community.
The more engaging your social media presence is, the more likely people will reach out to you when they need roofing help. Plus, social media content boosts your SEO when people engage with your posts and share them.
Conclusion: Great Content = More Leads & Trust for Your Roofing Business
Creating great content for your roofing company isn’t just about posting random stuff—it’s about building trust, educating homeowners, and showing that you’re the go-to expert in your area.
Here’s a recap of the 5 essential tips for creating content for your roofing company:
✅ Optimize for Local SEO – Make sure your website and Google Business Profile are fully optimized for local searches.
✅ Use Visual Content – Show your work through before-and-after photos and videos that prove your expertise.
✅ Educate Homeowners – Offer value through informative content like roof maintenance tips and material comparisons.
✅ Highlight Testimonials – Let satisfied customers speak for you through reviews and case studies.
✅ Engage on Social Media – Build relationships with your community and share behind-the-scenes content.
When you create content that educates, builds trust, and engages with your audience, you’re well on your way to turning website visitors into lifelong customers.
Ready to get started? Time to create content that works for your roofing business!
