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As a dental practice, your business is ideally suited to attract a new clientele, engage your current customers, and drive in more overall business through Facebook promotions. You won’t have to come up with a unique strategy or reinvent the wheel either; just follow this time-tested advice:
Start with the 5, 3, 2 rule for content creation
There is a “science” to striking the right balance with social sharing. You can be somewhat flexible, but in the long run, for every ten posts:
- 5 should be sourced content relevant to your audience, known as curation.
- 3 should be original content you’ve created, relevant to your audience, or creation.
- 2 should be personal, fun content to brand your practice, known as humanization. Since dental practices are a people-first business, one proven idea is to consistently promote your employees with an Employee of the Month post.
Make capturing leads easy with Facebook’s lead forms
To expand your clientele, target your ideal prospects and compel them to provide their contact information. From there, you can effectively market to them through a variety of channels. But first, you need their information, and that’s the rub. People are busy. Facebook solves this challenge with lead ads that make lead generation easy. People who see your ad simply tap it and a form pops up. It’s already pre-populated with their Facebook contact information and ready to be sent directly to you.
Use an ad headline that compels prospects with your unique selling proposition. It’s what drove your existing customers to check you out in the first place. It may be a compelling offer or something your practice is known for that distinguishes you from competitors.
Take advantage of Facebook’s built-in appointment setting
Facebook users love the app’s built-in, time-saving appointment setting feature. It meets them where they are and allows them to make an appointment in seconds, so use it to your advantage. Here’s how:
- Click the blue call-to-action button below your Page’s cover photo.
- Click Book Now and then click Appointments on Facebook to manage your appointments through Facebook. Then click Next.
- If you choose to show your available appointments, set the days and times you want to regularly offer appointments on your calendar and then click Next. Adjust your preferences for appointment approval and advance notice and then click Next.
- Click Next to review your services. If you don’t want to review your services, click Not Now.
- Click Add a Service to list a service and then click Done.
Promoting your practice on social media, in conjunction with digital and print, is highly effective for growing your business.
Ad Pages Solutions has Online Lead Generation Programs for your Dentist Practice starting as low as $69 per month. Your Ad Pages account manager will custom tailor a comprehensive print and digital marketing plan for your business and budget, then partner with you to help you achieve your marketing objectives.
If you would like to learn more, call your local AdPages specialist today at 214-997-0364
