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Modern dental practices are finding great success in promoting their businesses through print advertising. Many have built-in value propositions, such as a full range of oral care treatments and services, (virtually) painless dentistry, and relaxing environments that make customers feel like they’ve entered a spa. Today’s practices have come a long way from your father’s dentist.
With so much to offer, print advertising is one of the most effective ways to deliver powerful, compelling messages and offers. The right print advertising vehicle can target the ideal prospects with a reach (number of people exposed) and frequency (number of times each is exposed) that produce calls, visits, and conversions from lead to customer.
AdPages magazine is uniquely suited to marketing dental practices
Competition among dental practices has increased; chances are there are more practices operating in most cities and counties than ever before. This means each practice must market even more effectively to potential customers within a reasonable driving radius. Though patients may have driven 30 minutes 20 years ago to visit a dental practice, this is highly uncommon today. Successful practices are those that reach prospects in their locality, and do so with compelling messages and offers, with enough frequency that prospects can’t help but take action.
AdPages enables dental practices to cost-effectively achieve the necessary levels of reach and frequency of ad exposure to target prospects. With a high circulation in metropolitan areas well-matched to the demographics of dental practice customers – including high income households – this publication ensures that your ad reaches those who are most likely to respond. But there’s something more important to consider. When you are comparing your print ad options, the single most important consideration is shelf life of the publication. That is, how long do people keep it on hand, and how often do they flip through it… and how many other people in the household are also exposed to your ad. In this regard, AdPages is peerless in our markets.
Print advertisers get powerful online exposure
US adults spend an average of 3 hours and 23 minutes per day on mobile devices. The average smartphone user checks their phone a staggering 150 times per day! Use of desktop devices, laptops, and tablets hasn’t slowed either, so you want to be where your prospects are – and that’s why your digital exposure matters. AdPages print customers get their coupons featured on AdPages.com and on our AdPages Go App. These are powerful tools that enable people to find your business and your offers when they are ready to make an appointment. Our website ranks highly on search engines as well, so when prospects search for what you have to offer, they can find you on AdPages.
Convert prospects into customers by following these proven tips
AdPages coupons work. More than 90% of all US households use them, and consumers see them as true incentives for purchasing dental services. Here’s how to make the most of them:
- Use new client specials: Offers that are only available to new clients achieve your most critical marketing goal of expanding your customer base. Offering an exam, x-ray, and cleaning at cost is one highly effective option.
- Promote $ amount savings rather than % savings. It’s not just the offer, but how the offer is expressed that determines whether prospects will take action. In three decades of business, we know what works, and promoting $50 off $200 is more effective than promoting 25% off.
- Give away something for free as a loss leader. One of the most cost-effective ways of bringing in a new customer is to take a loss on their first visit. So offer a FREE whitening treatment or something of a low cost and high perceived value to encourage fence-sitters and prospects considering other practices to try your practice! Once they see how well they are treated and how skilled your team is, you will have secured a new customer.
- Ask your customers where they found you. Add a simple form or a question to your paperwork that enables you to track the effectiveness of your advertising dollars. It’s simple. Ask how they found you and you’ll know which advertising investments are worth continuing.
Print advertising in conjunction with digital is a proven blend for your dental practice ad spend. If you would like to learn more about building your business, call your local AdPages specialist today at 972-424-1980
