Top 9 Marketing Ideas for Advertising Your Landscaping Business

Top 9 Marketing Ideas for Advertising Your Landscaping Business

What do the top landscapers in any town or city in America have in common? They are:

1. Actively promoting their brand and services across channels
2. Top of mind when consumers need a landscaping service
3. Growing their reputations by living up to advertising claims with great service

If you’d like to become one of the top landscapers in your local area, we can help you by
focusing on these fundamental objectives. Here are 9 ideas to consider in pursuit of these
objectives:

Landscaping Companies Need:

• Ad Pages Magazine
• D Cards
• Inserts
• Facebook Ads
• SMS Reminders
• Postcards
• Online Listings & Reviews 
• Website Chat Bot
• Geofencing

• Ad Pages Magazine

The dominant print publication for local businesses in each of our markets, our magazine targets households with discretionary income who need landscaping services. Even more important, there are multiple readers per household and each issue is kept for weeks as a reference.

• D Cards

Detached postcards within the Ad Pages Magazine ensure that your business gets noticed quickly by your target audience on the day they receive their new issue. Customers that either need frequent or imminent landscaping services will have a tangible ad they can place on the refrigerator.

• Inserts

These oversize inserts stick out from the Ad Pages Magazine, also giving your ad prominence and ensuring that prospects get the opportunity to see your ad immediately.customer service specialists to follow up with this hot lead. There are several options for this – but Ad Pages ensures that it comes standard with each and every website that we develop.

• Facebook Ads

Social media has enabled companies to go beyond speaking to their audiences. Now you can engage your audiences in two-way dialogue, which is the new expectation among consumers, especially in the younger generations. Continual engagement via Facebook ads and posts are cost-effective ways to stay top-of-mind, build trust, and have your satisfied customers recommend you to their friends.

•  SMS Reminders

•  Postcards

With so many cluttered email inboxes, traditional mail is a more effective way of getting through to your prospects. An affordable method of harnessing the power of traditional mail is through postcards, which get your message across.

• Website Chat Bot

All of these ideas are going to drive great leads to your website, where many of them will have questions. Chat Bots provide a cost-effective way to answer these questions quickly and create a positive customer service experience.

• Online Listings

Wherever your customers go to learn about landscaping businesses, you should be. Get listings on Yelp, Facebook, Google, and NextDoor so that happy customers can give you positive reviews and generate the trust people need to have in order to schedule their first appointment.

• Geofencing

This new mobile technology allows you to target people on their mobile phones, when they are doing something or going somewhere that indicates they are a great prospect for your business. One idea is to target Home Depot or Lowe’s shoppers!