Ultimate Website Checklist

Ultimate Website Checklist

If you’re aren’t 100% positive that your website is attracting & converting customers the way it is designed to do, then it is time to start putting some time into figuring out what – if anything – is wrong & how you can fix that. Below you will find a checklist that is designed to give you a good starting point on navigating this challenging task efficiently.

This checklist will show you exactly what you need for a fantastic, clean website you are proud of, and what you don’t need (and probably will never need) for your website.

Professional Websites Need:

• SSL Certificate
• Google Analytics
• On Page SEO
• Contact Form Integration
• Monthly Updates
• Mobile Optimized

• SSL Certificates

You can check to see if your website is secure with SSL Certificate through looking at your website address – If this is connected, it will read: htpps://www… If not, you will see http://www… This certification is important as the Search Engine giant, Google, has started ranking websites with https higher in results. It is especially vital if you use your website for ecommerce at all.  All of Ad Pages Website creations come fully integrated with this certification.

• Google Analytics

It is very difficult to gauge any ROI with your website without analytics to peruse. If you are not currently tracking analytics with Google, here are instructions on how to place this on the backend of your site. Ad Pages Website Experts ensure that your site is consistently tracking results. We are also available to help you interpret these results.

• Contact Form Integration

Once you have enticed the potential customer to your page, they browse the site and decide they would like to do business with you. The next step is to contact you. You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. It is vital that your site has a clearly marked form that goes directly to your customer service specialists to follow up with this hot lead. There are several options for this – but Ad Pages ensures that it comes standard with each and every website that we develop.

• Monthly Updates

You’ve been there – You have a great new Special Offer to display on your website to generate leads. However, the backend of your website is difficult to navigate… Ad Pages Reps are available for quick turn-around on all updates. We will answer any questions you have and respond quickly to each request you have.

• Mobile Friendly

For the past 3 years, people have consistently accessed the internet from their mobile phone or tablet more than from a desktop or laptop computer. Desktop traffic has actually been decreasing for more than a decade and mobile internet use continues to grow. In addition, all the factors looked at by Google when deciding how to rank your website on search engines, mobile usability is ranked as the third most important of all the factors. Here at Ad Pages, we are dedicated to creating mobile responsive sites for each client.