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If you’re aren’t 100% positive that your website is attracting & converting customers the way it is designed to do, then it is time to start putting some time into figuring out what – if anything – is wrong & how you can fix that. Below you will find a checklist that is designed to give you a good starting point on navigating this challenging task efficiently.
This checklist will show you exactly what you need for a fantastic, clean website you are proud of, and what you don’t need (and probably will never need) for your website.
Professional Websites Need:
You can check to see if your website is secure with SSL Certificate through looking at your website address – If this is connected, it will read: htpps://www… If not, you will see http://www… This certification is important as the Search Engine giant, Google, has started ranking websites with https higher in results. It is especially vital if you use your website for ecommerce at all. All of Ad Pages Website creations come fully integrated with this certification.
It is very difficult to gauge any ROI with your website without analytics to peruse. If you are not currently tracking analytics with Google, here are instructions on how to place this on the backend of your site. Ad Pages Website Experts ensure that your site is consistently tracking results. We are also available to help you interpret these results.
Once you have enticed the potential customer to your page, they browse the site and decide they would like to do business with you. The next step is to contact you. You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. It is vital that your site has a clearly marked form that goes directly to your customer service specialists to follow up with this hot lead. There are several options for this – but Ad Pages ensures that it comes standard with each and every website that we develop.
You’ve been there – You have a great new Special Offer to display on your website to generate leads. However, the backend of your website is difficult to navigate… Ad Pages Reps are available for quick turn-around on all updates. We will answer any questions you have and respond quickly to each request you have.
For the past 3 years, people have consistently accessed the internet from their mobile phone or tablet more than from a desktop or laptop computer. Desktop traffic has actually been decreasing for more than a decade and mobile internet use continues to grow. In addition, all the factors looked at by Google when deciding how to rank your website on search engines, mobile usability is ranked as the third most important of all the factors. Here at Ad Pages, we are dedicated to creating mobile responsive sites for each client.
Converting Websites DON’T Need:
It is much more important to have a clean and to-the-point site. Flashing Animation, Music and Fancy Cursors will scream that your website is outdated. In addition, it slows the loading time of your website way down.
404 ERROR! This is extremely frustrating to your customers and is one of the main reasons we offer Monthly and Emergency Updates on all our sites.
75% of website visitors will judge your business based on your website. A website is to your online business is as brick and mortar shop front is to your offline business. It is one of the most integral components of your online success. You see, you need to leave a lasting impression on the visitors who land on your page. If your website does not exude professionalism, credibility, and great quality, customers may be scared away. You don’t want to create an impression that your website is one of those sites created hurriedly for scam purposes, do you?
In conclusion – a quality, clean, and professional website forms the basis of your credibility both online and offline. Whether you are looking to update your website, or create your website from scratch, the Ad Pages Digital Team is here to help.