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Ad Pages Solutions, located in Plano, Texas is a full-service advertising agency offering print and digital solutions designed to meet the advertising needs of growing small-to-medium sized businesses. Dental practices are among our most successful niches. As the leading multi-channel marketer for dental practices in every major city in Texas (and St. Louis), only Ad Pages is positioned to help you to achieve your key marketing objectives.
It starts with effective local print advertising
Our Ad Pages coupon magazine is a family-favorite, with up to 32 year readerships in several of our markets. Our open rate (the percentage of recipients that open the magazine) is significantly higher than rival publications and print vehicles, across the markets we serve. This is because we market to high-traffic business categories like restaurants, home and yard services, and dental practices, which all contribute to a high open rate for our print publication and high traffic for our digital properties.
Our high mail volumes and open rate tell you about the extraordinary reach of our magazine, which means you will be seen by a high percentage of household members in your community. But reach alone is insufficient. You also need multiple exposures, which is where coupon envelopes, postcards, and newspaper ads fall short, typically resulting in one exposure before the piece is tossed. Ad Pages magazine has an extraordinary 3-week average shelf life (longer in many households). Not only do people keep the magazine, but many keep it accessible on coffee tables and countertops, and refer to it frequently. Ad Pages magazine is how many people find out about dental practices.
It builds with effective digital advertising
More than 70% of your prospective patients search for dental practices online, yet only 17% consult a health system website before making an appointment. This means you need an effective digital advertising team and strategy to capitalize on this opportunity. That strategy – which Ad Pages will help you to develop, deploy, monitor, and improve over time – should include the following elements:
- Search Engine Optimized (SEO) website designed to raise your Google (and other search engines) ranks for key queries, through content and backlinking. Ad Pages designs your website and creates the content so that once prospects land on it, they quickly learn about your business and are soon compelled to make an appointment.
- Online and mobile advertising with coupons designed to attract people searching for a dental practice and your services. We offer this through our online platform and mobile Go App.
- Google Ads to capture even more web traffic, based on the key words and phrases you choose, such as dental practice + your city or Invisalign + dentist. Ad Pages develops your ad strategy so that you get consistently improving return on investment (ROI) from your digital advertising investments.
- Facebook Ads harness the power of big data, to drive prospects that closely match your best customers to your Facebook page and your website, where our social media program will engage your prospects and customers, leading to increased new and repeat business.
Ad Pages makes a science out of small-to-medium size business advertising, by optimizing your advertising investments across our dominant print and digital properties in the communities we serve. If you would like to learn more about cost-effective multi-channel advertising for dental practices like yours, call your local AdPages specialist today!
